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Christian Townsend

Senior Designer, Brand & Motion

Brooklyn, NY

The Dieline Awards

A one minute film for the Dieline Awards in which 30 shots of packaging materials assemble into the trophy.

Overview

The Dieline Awards is an annual competition celebrating outstanding packaging design. For 2024, the Dieline approached us to create a short film for their upcoming call-for-entries campaign, celebrating the meticulous and material-focused nature of packaging design. The end result is a 30-shot, one minute long 3D motion piece exploring the unique properties of various commonly-used physical materials, gradually joining together into the form of the Dieline Awards trophy.

Colophon
  • Year 2023
  • Field Culture
  • Deliverables Call for entries film, one minute, 30 shots
  • Materials Cardboard, pressed fiber, foam, wood, glass
  • Ends as The Dieline Awards trophy
Close up of fragmented joinery coming together
Close up of fragmented joinery coming together
Close up of fragmented joinery coming together
Dieline trophy fractured into different materials
Foam sculpture in dark room
Foam sculpture in light room
Close up of fragments combining to form Dieline trophy