Overview

When Joseph and Hannah Choi approached us about bringing their families sesame oil to market, we jumped at the opportunity. It's always fun when you get to design something that's going to exist in the real world, and it's especially fun when the product is great. Sooki is truly the best sesame oil I've tried, and by a wide margin. We worked closely with the team to create an identity & package that could live up to the quality of the product. We're really happy where we landed - with a brand that embodies what the Sooki team wanted their company to represent: respect for heritage, openness to the present, and a sense of fun along the way.