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Christian Townsend

© 2024

Designer & 3D Artist

Brooklyn, NY

05:09 PM

Slug Club Kombucha (2022)

Role

3D, Motion, Identity, Interaction, Packaging

Overview

Slug Club is an elevated kombucha, created with ​​Patagonian sourced ingredients, brewed and distributed in Argentina. Our design studio was approached to create a complete branding and packaging suite. Although kombucha is a wildly popular beverage here in the States, it’s still bubbling up in South America. The rebrand helps to market Slug Club in a less disruptive beverage market with a flexible custom wordmark that feels both approachable and too cool for school. The procession of thought is continued with our color palette and typography paired with the original Slug Club illustration, a piece of their original brand that we just loved too much to see go. The end result was a tasty and intelligent system leading the way to a bright, fresh new cold one to crack at your next gathering.

Wordmark outlines
Slug with a club illustration
Stack of can labels
Teal kombucha can
Yellow kombucha can
Green kombucha can
Red kombucha can
Lineup of 3D rendered cans
Tote with wordmark on it
Postcards floating in vibrant yellow space
Grid of pages from Slug Club brand guidelines
Cans sitting in studio space