LiveKit approached us as a young startup with a strong product in their hands, an open source stack for building real-time video and audio into applications. The tech was legit, but the brand hadn't been developed to match. Most of what they had was generic templates and components left over from prototyping. What they needed was a strong, simple foundation to build on as they geared up to launch LiveKit Cloud, their hosted product, and a single surface that could unite their marketing, their documentation and the product itself.

LiveKit's technology mostly works behind the scenes, and we wanted the brand to have a presence of its own. We helped them craft an identity with a bit of a digital edge, built around a pixel motif, that lives comfortably in the dark mode world developers work in. Soft pastel color and a lot of animation make spending time with it that much more pleasant, and gave it a gentler energy than the very "cyber" look most tech companies were pushing towards at the time.

LiveKit's growth has been rapid. They've been named the "Fastest Growing WebRTC Stack", featured among GitHub's Top 10 Fastest Growing Repos, listed as a Forbes Cloud 100 Rising Star, and in January 2026 they reached a billion dollar valuation. Through all of that growth they have kept building on the system we gave them. They still use our wordmark, iconmark, typefaces, motifs and icons, and one color from the original palette now serves as their hero brand color.

I was a brand designer on this project from the early directions through to the final files, and I worked on every part of the identity that became a deliverable: the wordmark and iconmark, the type system, the colors, the icons, and the patterns and diagrams built on the pixel motif. I also helped establish how the brand moves, developing the motion graphics that carry the pixel motif into animation. Much of that work is still in use at LiveKit today.