Overview

We were thrilled to work closely with Expensify on a new brand system that would be so robust, no stone was left unturned: from wordmark and icon, to expanding the color palette, to explorations of how the brand works in motion, to in-app and real world executions. Their software has been a game changer for expense reporting since 2008, but after a taste of a Super Bowl commercial in 2019 that wasn't afraid to get a little wacky, they were ready for the rest of their brand to evolve. This is a company that knows no bounds, and the brand system should reflect that.